Privacy Policy

Last updated: 26 October 2026

This Privacy Policy explains what personal information Decals Specialist Co., Ltd ("we", "us", "our") collects when you visit decalsspecialist.com, request a quotation or place an order, and how that information is used, stored and protected. It applies to our website, quotation forms and business correspondence.

Who we are

Decals Specialist Co., Ltd is a custom decal manufacturer supplying water slide decals, ceramic transfers, scale model decals and related printed products to businesses worldwide. For the purposes of the EU and UK General Data Protection Regulation, we act as the data controller for the personal information described below.

Information we collect

We only collect what we need to answer your enquiry and fulfil an order:

Contact details you submit - your name, company name, business email address, phone or messaging number, and country, entered in our quotation or contact forms.
Project information - the products, quantities, specifications, delivery requirements and artwork files you send us so that we can quote and produce your order.
Correspondence - the content of emails, messages and attachments exchanged with our sales and production teams.
Technical and usage data - IP address, browser and device type, referring page, pages viewed and approximate location (city level), collected through cookies and analytics as described below.

We do not collect payment card details through this website. Payments for orders are handled separately through the agreed banking or payment channel.

How we use your information

To respond to quotation requests and answer technical questions.
To prepare production files, samples, order confirmations and shipping documents.
To communicate about order status, quality checks and delivery.
To keep business records required for accounting, tax and export documentation.
To improve our website, products and customer service.
To send occasional product or capability updates, but only where you have asked for them or where the law permits; every such message includes an unsubscribe option.

We do not sell, rent or trade your personal information to third parties, and we do not use your artwork or branding in our marketing without your permission.

Legal bases for processing

Where EU or UK data protection law applies, we rely on the following legal bases:

Contract - to prepare a quotation, produce your order and administer the business relationship.
Legitimate interests - to run and secure our website, prevent fraud and improve our services, balanced against your rights.
Consent - for optional analytics cookies and marketing messages, which you may withdraw at any time.
Legal obligation - to keep records required by tax, customs and export regulations.

Sharing and disclosure

Access to your information is limited to team members who need it to handle your enquiry or order. We may share it with:

Service providers - hosting, email, analytics and logistics partners who process data on our instructions and under confidentiality obligations.
Shipping and customs agents - the consignee details and product information required to deliver your order.
Professional advisers and authorities - where necessary to comply with the law, enforce our agreements or protect our rights.

International data transfers

We are based in China and serve customers worldwide, so your information may be transferred to and processed in countries other than your own. Where required, we use appropriate safeguards such as standard contractual clauses and limit transfers to what is necessary to provide our products and services.

Data retention

Quotation and order records are kept for as long as the business relationship continues and afterwards for the period required by accounting and export regulations. Enquiries that do not lead to an order are deleted or anonymised after twenty-four months of inactivity. Analytics data is retained in aggregated form for no longer than fourteen months. Production files containing your artwork are stored securely and deleted on request once the order is complete, unless you ask us to keep them for repeat orders.

Your rights

Depending on where you live, you may have the right to:

Access the personal information we hold about you.
Correct information that is inaccurate or incomplete.
Request deletion of your information where we no longer need it.
Restrict or object to certain processing, including direct marketing.
Receive your information in a portable format.
Withdraw consent for cookies or marketing at any time.
Lodge a complaint with your local data protection authority.

California residents have the right to know what personal information is collected, to request its deletion, and to opt out of its sale or sharing. We do not sell or share personal information for cross-context behavioural advertising. To exercise any of these rights, email us at sales@decalsspecialist.com and we will respond within the time required by applicable law.

Cookies and analytics

We use a small number of cookies and similar technologies to keep the site working and to understand how visitors use it. These include:

Essential cookies - required for navigation, security and remembering your cookie preference.
Analytics cookies - Google Analytics 4, which reports aggregated visit statistics such as pages viewed, traffic source and approximate country. These cookies are only set where analytics is enabled.

You can block or delete cookies in your browser settings and can install the Google Analytics opt-out browser add-on. Blocking cookies does not prevent you from browsing the site or contacting us.

Security

We use HTTPS across the site, restrict administrative access, and apply access controls and backups to protect stored data. No method of transmission over the internet is completely secure, so please avoid sending sensitive personal data through the website forms and share only the project information needed for a quotation.

Children's privacy

Our website and services are intended for businesses. We do not knowingly collect personal information from children under sixteen. If you believe a child has provided information to us, contact us and we will delete it.

Changes to this policy

We may update this policy to reflect changes in our practices or the law. The revised version will always be published on this page with a new "last updated" date. Material changes affecting how we use your information will be communicated to active customers directly.

Contact us

For any question about this policy or your personal information, contact us at sales@decalsspecialist.com or 0086-13617814678. We aim to reply to privacy requests within five business days.